Valentine’s Day is a time for love, affection, and showing appreciation for the important people in our lives. It’s a day when couples exchange gifts, go on romantic dates, and express their love for one another. However, for some individuals, Valentine’s Day is not about love and affection but rather about manipulation, control, and exploitation. Narcissists, in particular, often use Valentine’s Day as a means to further their own agenda and manipulate their partners in subtle and insidious ways.
Before we dive into how narcissists manipulate Valentine’s Day, it’s important to understand what a narcissist is. A narcissist is someone who has an exaggerated sense of self-importance, a constant need for admiration, and a lack of empathy for others. They tend to be manipulative emotionally abusive, and often engage in gaslighting – a tactic used to make their victims doubt their own perceptions and reality.
Valentine’s Day, on the other hand, is a day to celebrate love and affection. It’s a day when people express their love and appreciation for their partners through gifts, acts of kindness, and quality time together. It’s a day to show appreciation for the people we care about and to strengthen our relationships.
Behind The Mask: The Rise Of A Narcissist
So, how do narcissists exploit Valentine’s Day to suit their own agenda? Let’s take a closer look at some of the tactics they use to manipulate their partners on this special day.
Lovebombing:
One of the ways narcissists manipulate Valentine’s Day is through a tactic known as lovebombing. Lovebombing is a behaviour where the narcissist showers their partner with excessive affection, attention, and gifts in order to manipulate and control them. On Valentine’s Day, the narcissist may go over the top with grand gestures, expensive gifts, and elaborate displays of affection, all in an effort to keep their partner under their control.
For example, a narcissist may lavish their partner with extravagant gifts, plan an over-the-top romantic gesture, or go out of their way to make Valentine’s Day seem like the most wonderful and magical day. This excessive display of affection and attention can make their partner feel special and loved, but it’s important to recognise that with a narcissist it’s often a manipulation tactic used to keep their victim under their control.
Devaluing:
On the flip side of lovebombing, narcissists also use Valentine’s Day as an opportunity to devalue their partner. After the excessive display of affection and attention, the narcissist may suddenly devalue their partner and their efforts, leaving them feeling confused and hurt. This devaluation can take many forms, such as belittling their partner’s gifts, criticising their efforts, or making them feel as though they didn’t do enough to show their love and affection.
For example, a narcissist may receive a thoughtful gift from their partner and respond with a dismissive attitude, stating that the gift isn’t good enough or that it’s not what they wanted. This kind of behaviour can be incredibly hurtful and damaging to their partner’s self-esteem, leaving them feeling unappreciated and unworthy.
Intermittent Reinforcement:
Another tactic used by narcissists on Valentine’s Day is intermittent reinforcement. This is a behaviour where the narcissist alternates between positive and negative behaviours in order to keep their partner emotionally off-balance and dependent on their approval. On Valentine’s Day, the narcissist may alternate between showing extreme affection and lovebombing, followed by periods of devaluation and criticism, leaving their partner feeling confused and unsure of where they stand.
For example, a narcissist may shower their partner with affection and attention on Valentine’s Day, only to withdraw and become distant in the days that follow. This inconsistency can leave their partner feeling emotionally confused and constantly seeking their approval, thus allowing the narcissist to maintain control over the relationship.
Discard:
In some cases, narcissists may use Valentine’s Day as an opportunity to discard their partner. This is a behaviour where the narcissist abruptly ends the relationship without warning or explanation, leaving their partner feeling devastated and confused. This can be especially devastating on a day that is supposed to be about love and affection.
For example, a narcissist may use Valentine’s Day as a way to end the relationship, citing reasons such as not feeling appreciated or not being loved enough. This sudden discard can leave their partner feeling heartbroken and questioning their own worth, as well as their ability to have a healthy and loving relationship.
Smear:
Another way that narcissists manipulate Valentine’s Day is through smear tactics. Smear tactics involve the narcissist trying to damage their partner’s reputation or credibility by spreading lies, rumours, or negative information about them. This can be especially damaging on Valentine’s Day, as the narcissist may use the occasion to portray themselves as the victim and their partner as the villain, in an effort to gain sympathy and support from others.
For example, the narcissist may turn to social media to publicly shame and humiliate their partner, portraying them in a negative light and spreading false information about them. This can be incredibly damaging and hurtful to the partner, especially on a day that is intended to celebrate love and affection.
Hoover:
Finally, narcissists may use Valentine’s Day as an opportunity to hoover their partner. Hoovering is a behaviour where the narcissist tries to suck their partner back into the relationship after a discard, using manipulation and guilt-tripping to control them. On Valentine’s Day, the narcissist may use this tactic to try to rekindle the relationship, using grand gestures and promises to lure their partner back in.
For example, the narcissist may send their ex partner flowers or gifts on Valentine’s Day, accompanied by apologetic messages and promises to change their behaviour. This can be especially confusing and emotionally draining for the partner, as they may struggle to resist the narcissist’s attempts to manipulate and control them once again.
The emotional effects of being manipulated by a narcissist on Valentine’s Day or any other day can be devastating. Victims may experience a range of emotions, including confusion, hurt, rejection, and anxiety. They may also suffer from low self-esteem, self-doubt, and a sense of worthlessness as a result of the narcissist’s manipulation tactics.
So, how can you recognise the signs of narcissistic manipulation on Valentine’s Day, and what can you do to protect yourself?
Recognising the Signs:
There are several red flags to look out for that may indicate that you are being manipulated by a narcissist on Valentine’s Day. These can include:
- Excessive displays of affection and attention followed by devaluation and criticism
- Inconsistency in the narcissist’s behaviour, such as alternating between extreme love and affection and emotional withdrawal
- Feeling confused, anxious, and emotionally off-balance as a result of the narcissist’s behaviour
- Public humiliation and smear tactics to damage your reputation and credibility
- Attempts to hoover you back into the relationship using manipulation and guilt-tripping
What to Do:
If you recognise that you are being manipulated by a narcissist on Valentine’s Day or at any other time, it’s important to take steps to protect yourself and seek support. Here are a few things you can do:
- Trust your instincts and recognise that you deserve love, respect, and affection in a healthy relationship.
- Seek support from trusted friends, family members, or a therapist who can offer guidance and help you navigate the situation. (Sponsored.). https://betterhelp.com/elizabethshaw
- Set boundaries with the narcissist and prioritise your own well-being and emotional health.
- Consider ending the relationship if the narcissist’s behavior is consistently harmful and damaging to your well-being.
- Take steps to prioritise self-care and focus on activities and relationships that bring joy and fulfilment into your life.
In conclusion, Valentine’s Day is a time to celebrate love and affection, but for some individuals, it can be a time of manipulation and control. Narcissists often use Valentine’s Day as an opportunity to exploit and manipulate their partners, using tactics such as lovebombing, devaluation, intermittent reinforcement, discard, smear tactics, and hoovering to maintain control over the relationship. If you recognize the signs of narcissistic manipulation on Valentine’s Day or at any other time, it’s important to prioritize your own well-being and seek support to protect yourself from further harm. You deserve love, respect, and a healthy and fulfilling relationship, and it’s important to recognize when you are being manipulated and take steps to protect yourself.
Check these out!
Behind The Mask: The Rise Of A Narcissist
15 Rules To Deal With Narcissistic People.: How To Stay Sane And Break The Chain.
Narcissists Handbook: The ultimate guide to understanding and overcoming narcissistic and emotional abuse.-1
Boundaries with Narcissists: Safeguarding Emotional, Psychological, and Physical Independence.
Healing from Narcissistic Abuse: A Guided Journal for Recovery and Empowerment: Reclaim Your Identity, Build Self-Esteem, and Embrace a Brighter Future
(Sponsored.). https://betterhelp.com/elizabethshaw
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Elizabeth Shaw is not a Doctor or a therapist. She is a mother of five, a blogger, a survivor of narcissistic abuse, and a life coach, She always recommends you get the support you feel comfortable and happy with. Finding the right support for you. Elizabeth has partnered with BetterHelp (Sponsored.) where you will be matched with a licensed councillor, who specialises in recovery from this kind of abuse.
Exposing The Narcissists Playbook: How A Narcissist Manipulates Valentine’s Day

